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It’s no exaggeration that LinkedIn has managed to gain popularity because of its ability to connect different employers and job seekers under one roof. But currently, the platform has more exciting features and updates that offer more than merely providing job opportunities for people.

The platform has managed to transform into a powerful tool for generating sales, creating brand awareness, and not to mention, developing long-lasting relationships with customers. This goes without saying that this platform is a great way to drive traffic and generate leads within no time. You will certainly miss out if this promising channel is not a part of your thoughtfully-curated content marketing strategy.

Here’s a rundown of the most effective ways to promote your service-related content on LinkedIn. Let’s get started!

Build Your Following

Let’s picture this: You have recently created your LinkedIn account and you just managed to queue up a couple of LinkedIn status updates. But how are you going to attract the audience? Of course, you would need some connections.

But an important thing to keep in mind is that you do not need any random connections. It is crucial to have connections from your industry as they will be more likely to read, share and most importantly, engage with your content. So, consider going after people who would willingly connect with you on LinkedIn.

Consider sending a connection request to those who have the same interests as you. You could choose to follow your potential customers, colleagues, ideal clients, or peers.

Some of them will end up following you back. If you are dreading that you might not get a follow back, make sure that you send an invite that says something like this:

Hi [Their Name].

We’re working in the same organization but our departments are different. [Add a sentence if you are following each other on a social media platform].

I thought if we connect here, we would be able to learn a thing or two from each other’s knowledge and experience.


Your Name

This is how you can send a custom invite. By sending this invite, you will seem professional.

Consider Adding Your Published Content to the Publication List

If you have been using LinkedIn for a long time, you would know that the platform gives a separate section in your profile where you could promote your content. Even you can hyperlink each headline of a publication. This simply means that you include a CTA (call-to-action) for your connections to click through.

This is arguably one of the most effective ways to add links to your site to promote your services or products. You could add a few catchy images or videos to make your publications set apart from the crowd.

Know Who Your Target Audience Is

You are less likely to create relevant and interesting content for your connections unless you identify who your target audience is. If you have no idea what your audience likes or dislikes, there’s a good chance that your content marketing strategy will not turn out to be as effective as you want it to be.

Therefore, it is crucial to take the time to learn what your target audience is looking for. This is undoubtedly a surefire way to promote your content efficiently on LinkedIn.

Try to Stay Consistent

No matter how much effort you put into creating thoughtful and engaging content for your target audience, your content strategy will likely go haywire if you don’t post consistently. Usually, there’s an influx of marketing content on LinkedIn which is why it is vital to post content regularly to get your content noticed and improve your brand’s online visibility.

You should post at least twice or thrice a week. It is recommended to create a content calendar so you could share some marketing tips and trending topics at least once a week. Make sure that you rely on TV and internet packages from Spectrum to take inspiration. Connect with the provider’s customer support via Spectrum chat to learn more about their offers.

Avoid Promoting Your Products or Service Blatantly

Unlike other social networks, LinkedIn is not the right place to promote your products or services blatantly. There is no need to spam and aggressively promote your products on LinkedIn. Believe it or not, these things are not highly appreciated by the LinkedIn community.

In case, you have been using this approach lately, you should consider rectifying it. Before you create a content strategy, you should understand the importance of meeting the expectations of your audience. Creating a customer-driven marketing approach will not only help you in grabbing the attention of your target audience but you will also end up getting fruitful results for your business.

Wrapping It Up

LinkedIn is a great platform for taking an edge over your competition. With the right strategies, you will not only boost your brand’s online visibility but also establish credibility in the business industry. Instead of wasting your precious time, consider using the aforementioned tips and tricks to effectively promote your content on LinkedIn like never before.